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1978 : Claudio Buziol registers the 'Replay' brand.
1981 : Fashion Box, specialised in casual shirt-making, is born.
1987 : Fashion Box goes international and makes 70% of its 4 million Euro sales abroad.
1989 : Replay reinvents jeans with its 'double ring denim'. Output reaches a million pairs in just two years.
1990 : Total annual sales rise to 18 million Euros.
1991 : The Milan store opens at the end of the year.
Alongside shirts and jeans, the Replay total look has completed its development with thousands of articles inserted in the collection annually.
The Replay&Sons line dedicated to kids' wear is born.
1992 : Sixteen new sales outlets open.
Turnover hits 69 million Euros.
1993 : The New York mega-store opens; the first television commercial is aired.
1994 : Replay enters the underwear segment and experiments with the first Replay Blue Jeans format.
The Group grows in its new Asian and Middle Eastern markets as total sales close at 143 million Euros.
1995 : new sales outlet opens around the world every 10 days.
1996 : Fashion Box builds its new 20,000 sq m headquarters.
1997 : A new Replay Store opens in Amsterdam to match the city's other two.
A licensing agreement is signed with Marcolin S.p.A. for the Replay Eyes eyewear line.
Consolidated turnover amounts to 188 million Euros.
1999 : The first Replay Store based on a new store concept opens in Florence in the spring.
At the end of September, a new 800 sq m store is opened in Corso Vittorio Emanuele, Milan.
2000 : The new-concept store project is developed during the year's first semester with the opening of new single-brand sales outlets in Rome, Cologne, Hamburg, Dusseldorf, Innsbruck, Budapest, Amsterdam and Stockholm.
2001 : New-concept single-brand stores continue opening in Berlin, Athens, Antwerp, Paris, Barcelona and Vienna.
A licensing agreement is signed with the Sugi Ltd Group in Hong Kong for the production and distribution of shoes under the Replay and Replay & Sons brands.
2002 : The licensing contract with Marcolin S.p.A. for Replay Eyes eyewear is extended, while a new licensing agreement is stipulated for the production and distribution of the Replay Underwear line. New-concept Replay Stores continue opening: November sees the inauguration of the new London sales outlet in Covent Garden.
2003 : Consolidated turnover reaches 207 million Euros.
The first store in Turkey opens in Istanbul in March as a new step in the Replay "Store Concept" Project. The Group new evolved-casual label We are Replay officially debuts at Pitti Uomo.
In October the Group enters the South-American markets with the opening of the Fashion Box Brazil branch office; in the meanwhile a Replay Store opens in Sao Paulo.
2004 : Consolidated turnover reaches 230 million Euros.
The Group strengthen its presence in North America with the opening of a branch in the U.S. The first four We are Replay single-brand stores opens in Italy.
2005 : The Fashion Box group concludes the year with a turnover of 326 million euro, a 41% increase over the previous year.
It's retail expansion continues on a worldwide level with the opening of 20 Replay Stores, strengthening the brand presence in Europe and new strategic markets including North America, Far East and North Africa.
2006 : The Replay brand celebrates the 25th anniversary with a series of festivities at San Gregorio Abbey in Venice and reaches a consolidated turnover of 353 million Euros representing a growth of 7,8% compared to the previous year.




partenaire : We are Replay
Look Style Replay